Acute itching flare ups
Short-term support during skin flare-ups
This protocol focuses on helping the skin cope during flare-ups, reducing additional irritation, and supporting a smooth return to the regular maintenance routine once comfort improves.
Who This Guide Is For
This guide may be helpful for cats who:
- Show sudden or worsening itching or overgrooming
- Experience flare-ups on top of stable maintenance care
- React to seasonal or environmental changes
- Lick, chew, or scratch more during stressful periods
- Fleas and food-related reactions have already been ruled out or are being managed under veterinary guidance.
A step-by-step guide for cat owners
Step 0: Temporarily increase skin supplements
Step 0: Temporarily increase skin supplements
Goal
During a flare-up, the skin may benefit from more support than during everyday maintenance.
How supplements may be used
Baseline reference
- Continue the same supplements used in the Maintenance routine
During an acute flare-up
- Temporarily increase the daily amount
- Commonly increased to twice the maintenance amount, and in some cases up to four times the maintenance amount, for a limited period
Once skin comfort improves, the amount is reduced back to the regular maintenance level.
BSAVA principle: Adaptive support during periods of increased physiological demand.
Step 1: Consider consulting your veterinarian
Step 1: Consider consulting your veterinarian
Goal
Ensure your cat receives timely professional support if the flare-up does not settle or begins to worsen.
Helpful habits
- Seek guidance if skin lesions, pain, or marked hair loss appear
- Monitor appetite, energy levels, and litter tray habits
- Inform your vet about recent flare-ups and supportive measures used
- Follow the plan advised by your veterinary team
BSAVA principle: While many flare-ups are temporary, persistent or worsening skin signs may require veterinary input.
Step 1: Reduce irritants immediately
Step 1: Reduce irritants immediately
Goal
During a flare-up, actively minimise anything that adds extra stress or friction to the skin, even if those triggers can’t be fully removed.
Helpful habits
- Vacuum resting areas more frequently to reduce dust and allergens
- Scoop litter trays more often to reduce ammonia irritation
- Ensure resting areas stay dry and well ventilated
- Remove collars or harnesses that cause friction
- Avoid bathing, wipes, or frequent cleaning unless advised
- Keep your cat iaway from known irritants where possible
- Avoid new foods, treats, supplements, or litter changes
BSAVA principle: Reducing cumulative skin stress is a key part of managing flare-ups.
Step 2: Protect the skin witouth overhandling
Step 2: Protect the skin witouth overhandling
Goal
Help calm irritated skin and support the skin barrier during the flare-up period.
Helpful habits
- Keep skin folds dry, especially around the neck, groin, and armpits
- Gently pat damp areas dry if your cat gets wet, avoid rubbing
- Avoid touching or inspecting irritated areas too frequently
- Avoid brushing or removing loose hair unless your cat clearly tolerates it without increased scratching or grooming
- Use soft bedding and keep resting areas clean and dry
- Avoid topical products unless already part of an agreed routine
BSAVA principle: During flare-ups, the skin barrier is more vulnerable.
Step 3: Limit self-trauma and ongoing irritation
Step 3: Limit self-trauma and ongoing irritation
Goal
Reduce repeated damage to the skin so irritated areas can settle during the flare-up.
Helpful habits
- Keep nails trimmed to reduce skin damage
- Redirect grooming with calm play or food enrichment
- Provide comfortable, low-irritation resting areas
BSAVA principle: Repeated self-trauma perpetuates skin inflammation and delays recovery.
Step 4: Restore calm and predictable routines
Step 4: Restore calm and predictable Routines
Goal
Reduce stress-related contributions to the flare-up and support the skin as it begins to settle.
Helpful habits
- Feed, play, and interact at consistent times
- Maintain familiar resting and hiding spaces
- Avoid introducing new pets, visitors, or changes
- Refer to calming protocols if stress appears to contribute
BSAVA principle: Stress can amplify skin responses and overgrooming behaviours.
Step 5: Monitor response day by day
Step 4: Monitor response day by day
Goal
Understand whether the flare-up is settling and whether current support is helping.
Habit
Observe your cat once daily, at the same time each day, focusing on overall comfort rather than individual moments.
Helpful habits
- Note changes in grooming intensity or frequency
- Watch for calmer behaviour or longer rest periods
- Avoid over-checking irritated areas
- Keep brief daily notes for a few days
BSAVA principle: Skin and behavioural responses fluctuate during flare-ups.
Step 6: Return gradually to maintenance routine
Step 6: Return gradually to maintenance routine
Goal
Support a smooth transition out of the flare-up phase and back to long-term skin maintenance once comfort improves.
Helpful habits
- Reduce temporary increases in support step by step
- Continue baseline skin and calm support consistently
- Maintain stable routines during the transition
- Expect mild, temporary fluctuations as the skin settles
BSAVA principle: Gradual transitions help prevent rebound irritation and support ongoing skin stability,
DON’T TAKE OUR WORD FOR IT
72% of customers who gave feedback noticed an improvement in their pet.
80% of pet parents using it for joint issues reported positive results.
71% of customers saw a positive effect in behavior during stressful situations.
*The results are based on post-purchase interviews with 66 customers.
DON’T TAKE OUR WORD FOR IT
72% of customers who gave feedback noticed an improvement in their pet.
80% of pet parents using it for joint issues reported positive results.
71% of customers saw a positive effect in behavior during stressful situations.
*The results are based on post-purchase interviews with 66 customers.







